It can be easy to make do with what you have for a website, but is that enough?
Do you have an old website that you can’t update easily? Maybe your website breaks frequently or isn’t optimised for mobile devices.
In this article we will go through 4 reasons why your website may need a revamp.
Your website has out of date content
Does your website reflect your business right now? You may have hundreds of thousands of visitors browsing your website on a daily basis and providing them with accurate information about your business and its service/product is essential.
Maybe your prices have changed since you last updated your website or maybe the services you provide have evolved, making sure these are updated will avoid frustrating potential clients if they want exactly what they see on your outdated website.
You can’t easily update your own website
If you are having difficulty updating your website or you can’t update your website yourself, then it may be time to look at getting a new one developed.
Updating your website’s content shouldn’t be difficult when you want to make simple text changes or add a few new images, this is usually done via a content management system (CMS).
All of our bespoke websites include a content management system so that you can update your site in a quick and easy manner. There are lots of different content management systems offered by website designers, mainly Wordpress, but having one that is easy for you and your colleagues to use will help keep your website fresh.
If you’re not familiar with the term ‘Content Management System’ or ‘CMS’, please feel free to give our article a read to find out more about what a CMS is and why you need one.
Your website is not secure
From the start of 2018, Google started to notify users that websites without the right security would display a message of ‘Not Secure’ in their browser, this was applied to all websites that didn’t have an SSL. Here’s the official release from the Google Security Blog.
In a nutshell, SSLs once issued to a website displays the little lock symbol as well as the notification of ‘Secure’ or ‘Connection is secure’ on your website. This little lock provides reassurance to visitors that your website is safe to visit and also purchase from if it’s an online shop.
Visitors aren’t getting a get mobile experience
Each year, more and more people browse websites on their mobile devices, such as smart phones and tablets rather than on a regular computer or laptop.
With this in mind, you need to make sure that your website provides an optimised mobile experience with all content being easily accessible, clickable and legible no matter how small their mobile screen size is.
We’re all guilty of clicking onto a website, not liking the look of it and then going on another, so make sure to access your own website on your mobile to make sure the above points are in place. Some questions to ask your self are: Can I read the content on the website or is it too small? Are my images too big, too small or stretched? Can I easily click on links and navigate the website?
If you have answered no to any of the above questions, you may need to consider revamping your website.
Here are more reasons on why mobile friendliness matters on your website.
The above 4 reasons are only a few of the indications that show that you may need to revamp your website, but even if any of the above don’t apply to you, let us show you how we can make your website even better.